This type of animation is suitable for explaining dental products of medium/high complexity, focusing on the product's pluses over the competition. This animation is designed to be uploaded to platforms such as YouTube or Vimeo and to be spread with Newsletters through a "graphic link" that increases clickability and visibility of the Adv itself.
Is not suitable for explaining medical processes of great complexity.
This type of animation is suitable for Social Media commercial use. It's vertical format makes it perfect for smartphones visualization and Social Media publication, making a full screen immersive experience. Given the lack of attention of social media users, this type of animation must be short and impactful; the plus of the product have to be synthesized in an emotional way, avoiding lists of feature. This animation is very effective for explaining dental products of small/medium complexity such as 3D Scanners. This animation is designed to be published on Social Media with a sponzorized plan. Leads should be driven to an "in depth" landing page (dedicated to the explanation of the product features) or to the original website.
Is not suitable for big screen presentation, beacause of its vertical format.